About Us

Our Mission

At Bethy Organic, we believe hair care should be a ritual—a moment of restoration, rooted in nature and love for your crown.

Our mission is to create Ayurvedic, plant-powered products that support real transformation for textured hair—growth, softness, strength, and deep nourishment. Each ingredient is chosen with purpose, inspired by ancient traditions, and tailored to the everyday needs of natural hair.

Bethy Organic was born from personal frustration—with dryness, breakage, itchy scalp, dandruff, and products that didn’t deliver. We were tired of settling for hair care that wasn’t made for us. So we created our own path.

We’re here to offer more than jars and bottles. We’re offering a return to your roots—a chance to reconnect with your hair through intentional, clean formulas that truly work.

And we’re not doing this alone.

We’re building a community that shares, learns, and grows together.

We want to hear your truth—your hair struggles, your goals, your wins—so we can continue to create products that don’t just sit on your shelf but actually help you win.

Who We Are

We are Bethy Organic—a brand born from the need to care for textured hair with intention, honesty, and love.

We’re not just formulators. We’re women who have struggled with breakage, dryness, and slow growth. We’ve felt the frustration of using product after product that promised miracles but left our hair feeling worse. And we knew there had to be a better way—one that respected both the power of nature and the truth of our hair journeys.

So we turned to Ayurveda—a timeless, plant-based healing system that’s deeply rooted in balance, nourishment, and restoration. Blending ancient herbs with modern hair science, we began crafting formulas that actually work for textured hair—without toxins, fillers, or false promises.

At Bethy Organic, we create more than products.

We create rituals—luxurious moments that turn hair care into self-care. Every jar, every drop, is made with care for hair that deserves to thrive.

This is who we are.

And we’re so glad you’re here.